Visual Schema Builder for WordPress
Rank Forge’s Schema Builder is a form inside the SEO box of every post. Pick a schema type from a dropdown, fill in the fields and check the JSON-LD in a preview. The builder is part of the free plugin. Only the AI type detection button needs the Pro add-on.
When you need it
Rank Forge generates schema on its own for the common cases: Article for posts, Product for WooCommerce products, FAQ when the content has that structure, and LocalBusiness from the Local SEO settings. Rank Forge does not add HowTo by itself; you pick it as the type, or, in Rank Forge Pro, Detect with AI can find it. The builder is for the pages where you want to choose the type yourself or correct the values Rank Forge picked.
How the builder works
Step 1: Pick a schema type
Open a post or page and find the Schema Markup section in the Rank Forge box. The dropdown starts on Auto, which shows the type Rank Forge detected for the post. You can pick one of ten types: Article, BlogPosting, Product, FAQ, HowTo, Recipe, Event, Review, WebPage or VideoObject.
Step 2: Fill in the fields
The builder shows fields for these types:
- Article and BlogPosting: headline, description, image, author name and URL, dates published and modified, publisher name and logo, article section and keywords. An empty field falls back to the data of the post (title, featured image, author, dates, site name).
- Product: name, description, price, currency, availability and brand.
- FAQ: question and answer pairs, with a button to add more.
- HowTo: name, description and steps.
- Recipe: name, description, image, prep time, cook time, calories and instruction steps.
LocalBusiness is not edited here: the builder links to the Local SEO settings instead. Event, Review, WebPage and VideoObject can be picked, but the builder shows no fields for them.
Step 3: Check the JSON
The JSON Preview button opens a read-only box with the JSON-LD built from your fields. It updates as you type. You cannot edit the JSON in it.
Step 4: Save
Update the post. Rank Forge keeps the type and the fields you entered and uses them for the structured data of that post.
Checks before you save
The builder shows an advisory warning when a required field is empty: headline, image and date published for Article and BlogPosting; name and price for Product; name, image and instruction steps for Recipe; question and answer pairs for FAQ; at least two steps for HowTo. The warning never blocks saving, and it is not a full schema.org validation. Test the page with Google’s Rich Results Test before you rely on it.
AI type detection (Pro add-on)
With the Pro add-on running and its AI client set up, a Detect with AI button appears next to the type dropdown. It reads the post and suggests the schema types that fit, and it can pre-fill fields. It spends AI credits, and the button carries a credits badge. Without the add-on the button is not shown and everything else on this page still works.
Reset
The Reset button removes your manual override after a confirmation. The type goes back to Auto and Rank Forge uses its own detection again.
What the builder does not do
- It does not cover the full schema.org vocabulary: the dropdown has ten types, and five of them have fields.
- It has no import of JSON. The JSON preview is read-only.
- It has no nested sub-forms, for example no Review or AggregateRating inside a Product.
Ready to build schemas visually?
The Schema Builder is part of the free Rank Forge plugin.