Local SEO for WordPress — 29+ Business Types
Rank Forge ships a complete Local SEO solution built into the core plugin — no separate add-on, no upgrade required. Configure your business type, address, hours, and social profiles in one place, and Rank Forge automatically outputs LocalBusiness JSON-LD schema on every page of your site. Plus an AI Auto-Fill feature that generates your full business profile from just a name and address.
Why Local SEO needs schema
Local SEO is different from general SEO. When someone searches “dentist near me” or “pizza delivery Chicago,” Google doesn’t just rank pages — it prioritizes businesses with complete, verified local data. That data comes from two sources: Google Business Profile (formerly Google My Business) and schema.org LocalBusiness markup on your website.
Your website’s schema is the signal that:
- Confirms your business name, address, and phone number (NAP consistency)
- Tells Google what type of business you are (Restaurant, Dentist, PlumbingService, etc.)
- Lists your opening hours, including holiday exceptions
- Provides geo coordinates for map rendering
- Links to your social profiles
- Enables rich SERP features for local queries
Rank Forge outputs all of this automatically from a structured form — no coding, no JSON editing.
29+ supported business types
Generic LocalBusiness schema is fine, but Google rewards specific subtypes more. Rank Forge supports:
Food and drink
- Restaurant
- FastFoodRestaurant
- BarOrPub
- CafeOrCoffeeShop
- Bakery
- IceCreamShop
- Winery
- Brewery
- Distillery
Health and medical
- MedicalClinic
- Dentist
- Physician
- Hospital
- Pharmacy
- OpticalStore
Professional services
- LegalService
- AccountingService
- FinancialService
- InsuranceAgency
- RealEstateAgent
- ProfessionalService
Trades
- PlumbingService
- HVACBusiness
- ElectricalService
- RoofingContractor
- LandscapingBusiness
- Locksmith
- MovingCompany
Automotive
- AutoRepair
- AutoDealer
- AutoBodyShop
Lodging and hospitality
- Hotel
- BedAndBreakfast
- Hostel
- Resort
Fitness and beauty
- HealthClub
- HairSalon
- BeautySalon
- DaySpa
Retail
- Store
- GroceryStore
- ClothingStore
- ShoeStore
- BookStore
- FurnitureStore
- HomeGoodsStore
- JewelryStore
- ElectronicsStore
- PetStore
Education
- School
- ChildCare
- CollegeOrUniversity
Entertainment
- MovieTheater
- NightClub
- AmusementPark
Generic
- Organization (for online-only businesses that don’t have a physical location)
- LocalBusiness (fallback for types not listed above)
Each business type maps to the most specific schema.org subtype that Google recognizes for rich SERP treatment.
Complete business profile fields
Basic info
- Business name
- Alternate name
- Description
- Business type (from the 29+ list)
- Logo URL (used in search results)
Contact
- Primary phone
- Secondary phone (optional)
- Website URL
Physical address
- Street address
- City
- State / region
- Postal code
- Country
- Geo coordinates (latitude, longitude) with map picker
Opening hours
- Regular hours (per day of week)
- Special hours (holidays, seasonal)
- Closed on specific dates
- 24-hour operation toggle
Services and specialties
- Main services offered (list)
- Price range ($, $$, $$$, $$$$)
- Currencies accepted
- Payment methods accepted (Visa, MasterCard, Cash, etc.)
Social profiles
- Twitter / X
- YouTube
- TikTok
- Yelp
- TripAdvisor
Visual
- Featured image
- Logo
- Photo gallery
AI Auto-Fill
Don’t want to fill in 25 fields by hand? Click AI Auto-Fill. Provide just:
- Business name
- City
- Country
The AI generates the rest of the profile based on publicly-available information about your business, including:
- Likely business type (by name pattern)
- Description
- Suggested services
- Suggested opening hours (based on business type norms)
- Placeholder social profile URLs you can verify
- Price range estimate
Everything is editable. The AI gives you a 90%-complete starting point, and you fine-tune the remaining 10%.
Multi-location support
For businesses with multiple physical locations (franchises, chains, multi-branch operations), Rank Forge supports multi-location setups:
- Each location is a separate LocalBusiness schema
- Each location can have its own page on your site
- Each page outputs location-specific schema
- A parent Organization schema links all locations
Configure up to 50 locations per site (Agency plan).
Geo coordinates map picker
The latitude/longitude fields use an interactive map picker. Click on the map, drop a pin, and the exact coordinates are filled in. No need to look up coordinates in a separate tool.
For AI Auto-Fill, the coordinates are pulled from your address automatically via a geocoding service.
Where schema gets output
LocalBusiness JSON-LD is output on:
- The homepage (for single-location businesses)
- A dedicated “Contact” or “Location” page (for multi-location setups)
- Every page of the site (site-wide) — toggleable
The output is in wp_head as standard JSON-LD. Google’s crawler picks it up immediately.
Ready to set up Local SEO?
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Local SEO with 29+ business types and multi-location support is included in every plan — free and paid. AI Auto-Fill is available on paid plans.